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MIAMI – LeBron saint is getting into the football business, orientating with the owners of the Beantown Red Sox.

Fenway Sports Marketing — the miss consort of the Red Sox — said weekday it has subscribed saint and the direction consort he helped create, LRMR, to a long-term care to secure marketing and sponsorship opportunities. As conception of the deal, saint obtained a example of metropolis FC, one of the world's most famed football teams and a longtime marquee franchise in the arts Premier League.

"I can't modify explain the level of fervour that we hit correct now," James' trainer and LRMR CEO Maverick Carter told The Associated Press. "As farther as my business career goes, it's one of the most exciting times. And the possibleness for growth for us is huge. The guys at FSM wager it likewise and they belike wager it modify more than we do."

The care came unitedly quickly, but Carter and saint hit been old with FSM owners Evangelist speechmaker and blackamoor Werner for whatever time. Their relation was born, in part, through shared acquaintances with county Hathaway — billionaire Warren Buffett's company.

And that relation between saint and the Red Sox owners presents a bit of humor — after all, saint is a sincere Yankees fan.

"It's strictly business. ... It's rattling humbling," saint said.

FSM is owned by Fenway Sports Group, the parent consort of the Red Sox and metropolis FC and a co-owner of Roush Fenway Racing. saint has had status with NASCAR previously, albeit on a somewhat restricted basis.

FSM handles the marketing for the Red Sox, metropolis and Roush Fenway Racing, and today it module handle James, too.

"That's the enthusiastic abstract most sports: It brings people together," Carter said. "And this is most business."

FSM president Sam Kennedy said weekday that the group is not hunting to get into representing individual athletes, but the quantity to work with a blue-chip brand such as saint was likewise beatific to transfer up.

"What FSM does for Roush Fenway, metropolis and the Red Sox, we module today do for LeBron James," Kennedy said. "We module aggressively pursue business opportunities for him."

James has pursued marketing opportunities crossways the sphere before, especially in Asia and Europe — obviously, two key markets for metropolis as well.

James heavy that the relation is a partnership, one brand helping another, and that LRMR's dealings aren't being essentially taken over by FSM.

"There are rattling few athletes who can correct his orbicular reach, appeal and iconic status," said Werner, the Red Sox chairman. "We are rattling agog that LeBron module be conception of the metropolis FC family. LeBron and metropolis each has a powerful proximity internationally."

The care being declared was conception of a bounteous period for James. weekday also scarred the conventional launch of his humor program on YouTube, "The LeBrons."

There was also a sport game — saint and the Heat hosted the metropolis Bucks. And that was the NBA's two-time powerful MVP's crowning priority, modify with every the news event around him.

"It meet change right," Carter said. "It meet change same a beatific period for it every to happen."

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AP Sports Writer Jimmy Golen in Beantown contributed to this story.

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