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DALLAS – The NFL Players Association said its TV ad, ordered to run during a college football all-star mettlesome this weekend, was unloved by CBS College Sports Network because the message was connected to labor negotiations.

The 30-second commercial, which can be seen on YouTube, includes shots of blank way and a padlocked receipts at a stadium. After voice-overs say, "Let us play," and "Let them play," organization chair and past NFL Player Kevin Mawae says: "We poverty to play."

The ad also promotes a organization website and urges audience to clew a petition.

George Atallah, the union's supporter chief director, said weekday the ad was slotted to be shown quaternary times on Saturday's broadcast, a period before the Super Bowl.

"Once they saw it and realized it had a CBA-oriented message, they definite they wouldn't expose it," Atallah said in a telephone interview.

He said they organization was conversant of the network's selection New last week.

"We were told they didn't poverty some part of it. We went back to them and said, 'Why?' And they said, 'No,' a ordinal time," Atallah said.

CBS spokesman Dana McClintock said CBS College Sports Network would not hit acknowledged an ad from the owners' side, either. McClintock would not interpret further.

Atallah said the organization didn't essay to buy instance for the advertizement on another network.

He titled the selection to reject the ad "disappointing" and said the organization wouldn't produce a equal advertizement "because we neither hit the instance nor resources."

CBS is digit of the NFL's programme partners.

NFL spokesman Greg Aiello said in an e-mail: "We knew null of (the network's) decision, had null to do with it, and hit no resistance to anyone streaming the ad."

The labor deal between the association and players expires in early March. NFL Commissioner Roger Goodell and organization head DeMaurice adventurer met in New royalty on weekday to discuss the collective bargaining agreement and ordered up a program of negotiating sessions, including digit Sat in the metropolis area.

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