Bieber, Ozzy Osbourne team up for Super Bowl ad (Reuters)

Thursday, January 27, 2011 12:01 PM By dwi

LOS ANGELES (Reuters) – Fresh-faced river teenaged idol Justin Bieber has teamed up with veteran stripling Ozzy Osbourne and his spouse Sharon to make a Best Buy commercial for incoming month's Super Bowl, the U.S. electronics concern said on Thursday.

Bieber, 16, currently the world's biggest teenaged singing sensation, and the 62 year-old "Black Sabbath" frontman and his wife, an "America's Got Talent' judge, filmed the commercial in Los Angeles early this month.

Best Buy gave no details but said the ad would "showcase creativity and humor" to millions of Super Bowl TV viewers.

"We're delighted to hit Justin and Ozzy help us verify the Best Buy story. We know grouping hit high expectations for these ads and Justin and Ozzy add a full newborn dimension of fun," said Best Buy's grownup vice president of U.S. marketing, histrion Panayiotu.

The spot is the first Super Bowl commercial from Best Buy, the crowning U.S. consumer electronics retailer.

The period National Football League Championship game is the most-watched event on television, art more than 100 million viewers, and has embellish a showcase for quirky and original commercials.

The 2011 Super Bowl pits the Green Bay Packers against the metropolis Steelers on Feb 6 in Dallas.

Christina Aguilera module sound the domestic anthem and The Negroid Eyed Peas module action in the halftime show.

(Reporting by Jill Serjeant)


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